Main Menu

MADISON, WI –Bell’s fastest acting rodenticide is now available to Pest Management Professionsals (PMPs) in a new form:  Fastrac® Soft Bait.

            Fastrac® Soft Bait offers the palatability and acceptance of Bell’s Fastrac® Blox bromethalin rodenticide, now in a unique oil-based formulation with a precise balance between saturated and unsaturated fats.  Fastrac® Soft Bait is also designed to withstand almost any climate. In cold climates, the bait won’t freeze and when temperatures and humidity rise, Fastrac® Soft Bait is both mold- and heat-resistant.

The fast-acting bromethalin active ingredient paired with the palatability of Bell’s proprietary soft bait formulation will help PMPs knock down rodent infestations at accounts quickly. Technicians will use less bait versus anticoagulants and see faster results, as rodents can consume a lethal dose in a single night’s feeding, which reduces the amount of bait required to achieve control. “Bell is excited to provide another tool for PMPs. With the success and high acceptance of Contrac Soft Bait, it made sense to offer our winning formulation with an acute active ingredient,” says Kate Van Boxel, Sr. Brand Manager.

Fastrac® Soft Bait is available in a 4 lb. pail size. This new Soft Bait pail is clearly differentiated from all other Bell Laboratories pails with a purple lid for ease of identification by distributors and PMPs. Fastrac® Soft Bait is available in 8g sachets with a minimum mouse placement of 1 sachet and a minimum rat placement of 4 sachets.  To learn more, visit