Bell Laboratories released a new corporate video that spotlights their research, development and manufacturing expertise.
The short, three-minute video was shot across Bell's five-building campus in Madison, Wis., and is intended to give customers an inside look at day-to-day operations.
The video takes the audience behind the scenes, detailing everything from mechanical trap assembly, to rodenticide formulation and state-of-the-art injection molding of Bell's family of tamper-resistant bait stations. For a bird's eye view of Bell's new warehouse, drones were called in to give an aerial perspective of the 300,000 sq. ft. facility and surrounding 32-acres. Bell's work on rat eradication projects on islands around the world is also featured in the video.
"From concept to final product, the video highlights the most critical stages of product development and manufacturing," said Todd Butzow, Bell's Vice President of Marketing. "Each step being vital to Bell's assurance of uncompromising quality and efficacy for its users, and all of which are performed at its operations in Wisconsin."