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The most-trusted rodenticide brand is now available to Pest Management Professionals (PMPs) in a new form: Contrac® Soft Bait.  Rat with Contrac Soft Bait

Contrac® Soft Bait is Bell Laboratories’ most extensively researched and tested rodenticide ever. Throughout the product development process, comprehensive field testing was conducted in both urban and rural as well as commercial and residential settings. “Contrac® is the number one bait in the professional pest control industry and our bromadiolone formulas are known for outstanding rodent acceptance and control,” said Senior Product Manager Kate Van Boxel. “We are pleased to now offer a Soft Bait that we know will perform to the Contrac® standard in all settings.”

Along with outstanding rodent acceptance and control, Bell’s Contrac® Soft Bait comes with an extensive list of key attributes. The Soft Bait has a unique oil-based formulation with a precise balance between saturated and unsaturated fats. In addition, the manufacturing process ensures maximum contact of the paper sachet to the soft bait—further maximizing bait acceptance. The Soft Bait is also designed to withstand almost any climate. In cold climates, the bait won’t freeze and when temperatures and humidity rise, Contrac® Soft Bait is both mold- and heat-resistant.

Contrac® Soft Bait is available in an all-new 16 lb. pail size. This new Soft Bait pail is clearly differentiated from all other Bell Laboratories pails with an orange lid for ease of identification by distributors and PMPs. Contrac® Soft Bait is available in 10g sachets with a minimum mouse placement of 10g and a minimum rat placement of 90g. 

Contrac® Soft Bait, EPA Registration No. 12455-146, will be available for shipment September 1, 2017*. For samples and additional information, please contact your Bell Technical Representative or visit

*State registration is still pending in California